NEW BALANCE HANDS ACROSS AMERICA
A project I worked on when I was at Digital Kitchen. A good percentage of New Balance shoes are made in American, in gorgeous Skowhegan, Maine.Our assignment assignment was to spend two weeks filming the residents, workers, the town and the NB factory. It is so rare to have 2 weeks to dig into a place and explore and connect. We had enough material for a 20 minute version and the team's fantasy was to return to town in the summer and show it at the drive in - some day!
ATLANTIC LOTTERY ASK AWAY CAMPAIGN
In the age of transparency the best policy is honesty; an attitude not usually associated with the government and marketing. The work for the Atlantic Lottery changed that perception in Canada. AskAway.ca was the hub of an integrated campaign that enabled Atlantic Canadians to ask the Atlantic Lottery anything they want, explore stories, find answers and participate. Answers came in the voice of Atlantic Canadians themselves, not the Atlantic Lottery. Their earnestness and honesty inspired us to speak through them.
BECU: "CAN DO"
Ad from a larger campaign that we created for BECU. These videos were shot all around the Puget Sound area and allowed us to meet and hear stories from a ton of truly unique people from the Pacific Northwest.
HBO: BIG LOVE
From our family to yours. How do we reward 5 million loyal fans of a hit show going into its 4th season? By making them a fundamentalist polygamist compound family holiday album! Eight classic Christmas songs re-written, composed, and recorded. We also produced a music video as a companion piece to the album: an earnestly awkward holiday celebration put on by the people of Juniper Creek.